Fritidsresor teams up with Humany to implement a new search and support solution
02.04.2007
TUI AG is the leading European travel group, represented in more than 16 European countries. TUI’s activities stand for approximately 37 percent of the European tourism market today. TUI Nordic comprises tour operators in Sweden, Norway, Denmark and Finland. The main operators are Fritidsresor in Sweden, Star Tour in Norway and Denmark, and Finnmatkat in Finland.
Fritidsresor Group has implemented a search and self-service system based on Humany’s SiteAssistant and SiteSearch. SiteSearch increases efficiency for customers who are searching for a destination or hotel with special criteria. With SiteSearch, the daunting task of browsing among all the different hotels and destinations is avoided. The customer simply writes his or her preferences and the ideal destination is presented. If the customer then wants to ask more specific questions about the destination or anything else concerning the trip, he or she just asks SiteAssistant Web. The tool can handle a dialogue with a user by asking follow-up questions to make sure that the customer query is solved in an efficient manner. Fritidsresor’s decision to combine the two tools has provided a unique functionality. SiteAssistant can monitor searches and offer support in the way of help instructions, additional information, links and special or complementary offers as it interprets and understands the user's needs. Thus, the customer is being well served while the travel agency is given opportunities to make additional sales.
"The combination of Humanys SiteSearch and SiteAssistant provides a powerful search and self service system that gives quick answers and guidance to all our online visitors. With Humany as our partner we see great potential to facilitate bookings, increase accessibility of information and to guide users through the purchasing process. This takes user friendliness to another level and also creates great opportunities for additional sales."
Stefan Lindberg, Nordic E-commerce Manager
For further information, please, contact:
Project Manager: Benjamin Ozolins, Humany, +46 8 441 10 41
Key Account Manager: Kim Rundqvist, Humany, +46 8 441 10 49